AI Insights · Timothy · July 2022
Top 5 Fashion Games in the UK: Q2 2022 Performance Insights
Explore the performance of the top 5 fashion games in the UK during Q2 2022, including trends in downloads, revenue, and active users.
The fashion game segment in the United Kingdom has shown some interesting trends in the second quarter of 2022. Here's a detailed look at the performance of the top 5 fashion games on a unified platform, based on data from Sensor Tower.
Project Makeover from Magic Tavern, Inc. saw a gradual decline in weekly revenue, starting at around $160K at the beginning of April and falling to approximately $93K by the end of June. Weekly downloads also showed a downward trend, beginning at 17.8K and decreasing to about 9K over the same period. Active users fluctuated, peaking at 211.8K in mid-April but eventually dropping to around 146.6K by the end of June.
Crowdstar LLC’s Covet Fashion: Dress Up Game experienced varied weekly revenue, peaking at nearly $49.5K in mid-May, but ending the quarter at about $24.4K. Weekly downloads remained relatively stable, fluctuating between 1.2K and 1.9K. Active users showed a slight decrease from 22.2K at the end of March to around 19.6K by the end of June.
RuPaul's Drag Race Superstar by Eastside Games had a generally stable performance with weekly revenue peaking at approximately $21.5K in late April. Downloads initially increased from 2K to around 2.7K in early April but eventually dropped to 1.1K by the end of June. Active users saw a modest decline from 30.6K to around 24.1K over the quarter.
Pocket Styler: Fashion Stars from Nordcurrent UAB showed a consistent decline in both weekly revenue and downloads. Revenue dropped from around $9.6K at the end of March to roughly $5.5K by the end of June. Downloads followed a similar trend, starting at about 6K and ending at around 3.6K. Active users also decreased from 19K to approximately 14.9K during the quarter.
Super Stylist Fashion Makeover by CRAZY STYLE LTD had a relatively stable performance. Weekly revenue remained steady, fluctuating around $5K to $9K. Downloads peaked at about 15.1K in mid-April before stabilizing around 8.5K by the end of June. Active users showed a slight decline from 122.3K to around 108K by the quarter's end.
For more detailed insights and data, visit Sensor Tower.
